{"product_id":"royal-peacock-handmade-aari-embroidered-kashmiri-woolen-runner-6-feet","title":"Royal Peacock Handmade Aari Embroidered Kashmiri Woolen Runner (6 Feet)","description":"\u003cp\u003eA handcrafted felted wool runner featuring elegant peacock motif unfolds a new aesthetic in your living spaces with its traditional grace. Crafted from felted wool and hand embroidered in Aari embroidery, the runner takes inspiration from Kashmiri Namda and promises to bring life to transitional spaces, turning every inch of your homes into thoughtful living spaces.. An elongated 6 feet form makes it ideal for hallways and bedsides, besides adding an exquisite detailing to your homes with its engaging design and ultra soft texture. \u003c\/p\u003e\n\u003cp\u003eMaterial:\u003cbr\u003eKashmiri Namda is crafted using felted wool, making it soft, dense and naturally insulating. Wool is compressed and bonded together through a process of traditional felting creating a beautiful and durable surface. \u003c\/p\u003e\n\u003cp\u003eEmbroidery:\u003cbr\u003eKashmiri Namdas host traditional Aari embroidery, the thick and bright embroidery technique, done using a specialized hook (called Aari). The intricate embroidery is done with precision and attention to detail, adding a vibrant touch and depth to the Namda. \u003c\/p\u003e\n\u003cp\u003eHow is Namda made\u003cbr\u003eUnlike carpets, Namdas are not woven. These are  created through a meticulous process called felting. \u003cbr\u003e1. Cleaning: Wool is cleaned of impurities \u003cbr\u003e2. Layering: The wool is spread evenly over a jute mat in distinct layers. A specialized soap is sprinkled over the layers, which prepares it for the  fusing process.\u003cbr\u003e3. The mat is tightly rolled and secured with ropes to create a cylindrical shape\u003cbr\u003e4. The roll is subjected to high pressure by being rolled back and forth, and trampled by feet\u003cbr\u003e5. After attaining the desired consistency, the rug washed to remove soap, allowed to dry, followed by adding colour\u003c\/p\u003e\n\u003cp\u003eThis labour intensive process gives Namda its distinctive softness and warmth\u003c\/p\u003e\n\u003cp\u003eWhy Choose Namda over carpets\u003cbr\u003e1. Lighter and more flexible\u003cbr\u003e2. Affordable than carpets\u003cbr\u003e3. Warm and insulating\u003cbr\u003e4. Handmade not machine produced\u003cbr\u003e5. Unique and Distinctive\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003cbr\u003e1. Use beside your beds for a warm and comfortable cushioning\u003cbr\u003e2. Lay it along corridors to create a warm pathway\u003cbr\u003e3. Use it near the entrance to add an inviting touch\u003cbr\u003e4. Position it between sofas, consoles and along walkways between living area sections\u003cbr\u003e5. Lay it on kitchen floors in colder seasons to protect your feet from cold\u003c\/p\u003e\n\u003cp\u003eCare Instructions\u003cbr\u003e1. Dry Clean only\u003cbr\u003e2. Avoid excessive moisture\u003cbr\u003e3. Do not fold harshly\u003cbr\u003e4. Gentle vacuum cleaning only\u003cbr\u003e5. Store flat or rolled\u003c\/p\u003e\n\u003cp\u003eWhy buy from Kashmir Origin\u003cbr\u003e1. Directly sourced from artisans\u003cbr\u003e2. Supports fair wages\u003cbr\u003e3. Empowers men and women artisans\u003cbr\u003e4. 100% authentic Kashmiri craftsmanship\u003cbr\u003e5. Trustworthy sourcing, Transparent processing\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":41304585994336,"sku":"KO1122","price":9812.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9612\/0928\/files\/KO1122-1.jpg?v=1726692716","url":"https:\/\/www.kashmirorigin.com\/products\/royal-peacock-handmade-aari-embroidered-kashmiri-woolen-runner-6-feet","provider":"Kashmir origin","version":"1.0","type":"link"}